Creating A Professional Company Brochure Using WPS Presentation

Building a professional brochure in WPS Presentation provides a cost-effective solution to create professional, visually engaging materials without needing advanced design software. WPS Presentation, often overlooked in favor of more widely known tools offers a robust set of features that make it ideal for crafting brochures that communicate your brand’s message clearly and attractively. To begin, open WPS Presentation and select a new, blank file or select a template that closely matches the dimensions of a standard tri-fold brochure, which is typically 8.5 by 11 inches when laid flat. If no perfect template is available, manually set the slide size under the Design tab to match your desired print dimensions.



Once the canvas is set, think of each section of your brochure as a panel—left, center, and right for a tri-fold layout. Use text boxes to place your core message, secondary headers, and detailed text. Keep the language succinct and outcome-oriented, avoiding technical jargon. For example, instead of listing "20 years in business," say "A name families and businesses have relied on for 20 years." Maintain consistent font choices throughout to reinforce brand identity. Limit yourself to a maximum of three font styles—a bold font for headers, a clean one for content, and a stylistic one for emphasis.



Visual elements are just as important as text. Insert authentic visuals that embody your brand’s mission and offerings. Avoid overused internet photos; instead, use genuine snapshots of your services in action. Position images to create a natural visual flow across panels. Use WPS Presentation’s perfectly balanced layout assistants to ensure all elements are uniformly arranged and harmoniously composed. Group related items together, such as a graphic alongside its brief caption, to create clear visual hierarchy.



Color plays a vital role in establishing brand identity and eliciting viewer emotion. Apply your company’s official color palette using the fill and outline tools. Avoid colors that interfere with readability. Use contrast effectively—for instance, high-contrast pairings like black and white—for readability. WPS Presentation allows you to save custom color themes, so once you’ve chosen your palette, use it in future campaigns and documents.



Incorporate your company insignia on the front cover, and include contact information on the back panel. Include your website, phone number, email, and social media handles. If space permits, insert a dynamic QR that leads to a landing page or exclusive deal. Test the QR code before printing to ensure it opens the intended destination. Don’t forget to include a an imperative phrase such as "Contact us today," "Claim your offer," or "See more online"— to guide the reader to the next step.



Before finalizing, enable the print preview mode to see exactly how your brochure will look when folded. Ensure all text remains legible after folding. Use the on-screen layout rulers to verify edge clearances and panel symmetry. Export your file as a print-ready PDF with embedded fonts and CMYK color to preserve sharp visuals and true-to-life hues. Always produce a trial print on uncoated stock to check the final physical layout and legibility.



WPS Presentation may not be a dedicated design tool, but its ease of use, wide availability, and precise formatting tools make it an perfect platform for budget-conscious creators looking to produce polished brochures without the learning curve of professional software. With thoughtful planning, clean design, and attention to detail, you can create a company brochure that combines elegance with functionality to build trust and wps下载 drive action.